Mugs are a favourite and often undervalued promotional gift; they sit on desks, are used as pen pots, are reminders of brands, web addresses and phone numbers. Some (not many it’s true) are even jealously guarded treasures. So, to the answer: when they generate real business. This innovative promotion by Skipton Business Finance (part of the highly respected Skipton Building Society) proves the point perfectly …
Skipton Business Finance Limited was founded in 2001, they provide a range of business financial products ranging from business funding, invoice factoring and discounting and an award-winning ‘My White Label’ finance solution. Their customers and partners are diverse businesses often with a strong loyalty to the brand.
The client was looking for a creative way to promote a referral scheme for their business customers. As a core part of the campaign MPH developed and produced a high quality stylish coffee mug, with a branded shipping box containing premium specialist coffee and the promotional literature. This package encouraged the customer to relax and read about the Skipton Business Finance incentive program – a £1000 Amazon Voucher reward for every referral they made.
We developed and sourced the decorated mug, designed and printed the carton, sourced Fair Trade coffee, packed and directly fulfilled for the client. During the promotion we distributed over 1000 of the promotional packages. And, our team managed the high value Amazon Voucher program ensuring each confirmed referral received their reward.