One of the largest brands in home economics became so big that simply using any brand to carry out this chore, became known as Hoovering. This is the very peak of brand awareness and although your company brand may never reach the dizzying heights attained by brands such as Hoover, Kleenex, and Coke, we can do a lot to boost awareness of our brands.
What is brand awareness?
Brand awareness is the extent to which consumers are familiar with a brand and its products or services. It is often measured by consumer surveys, which ask respondents how likely they are to consider buying a product or using a service from a particular brand. Brand awareness is important for businesses because it can influence consumer purchase decisions. If consumers are not aware of a brand, they are less likely to consider its products or services when making a purchase. Therefore, businesses should focus on increasing brand awareness among their target consumers.
The importance of brand awareness
Brand awareness is one of the most important aspects of marketing. It is the first step in getting customers to consider your product or service. If they are not aware of your brand, they will not be able to make an informed decision about whether or not to purchase from you. There are many creative ways to drive brand awareness with your customers. One way is to create a strong social media presence.
This can be done by regularly posting interesting and engaging content that speaks to your target audience. You should also make sure to interact with your followers and address any questions or concerns they may have.
Another great way to increase brand awareness is through traditional advertising methods such as print, television, and radio ads. However, it is important to ensure that your ads are targeted to your specific audience and that they stand out from the rest. You can also host events or meetups to get people talking about your brand.No matter what method you choose, the most important thing is to be consistent with your messaging and ensure that your target audience is seeing and hearing about your brand on a regular basis. By doing this, you will be well on your way to increased brand awareness and ultimately, more customers.
How to build brand awareness
There are many ways to increase brand awareness. Some businesses use advertising, while others use public relations or word-of-mouth marketing. Whatever approach you take, it is important to be creative and think outside the box to make your brand stand out from the competition. Here are 5 creative ideas to drive brand awareness among your customers:
1. Referral programs
Referral programs are built on the understanding that it takes 5-20 times more to develop a new customer than to retain an existing one. Referral or loyalty programs are used by many marketers to enhance consumer attitudes towards a brand (or service provider/distributor) in order to keep customers, minimise consumer defections and enhance loyalty bonds with existing customers. There are different kinds of marketing programs, the most popular of which is customer referral, where existing customers are encouraged to share details of the brand with their own friends, family and connections. This is often rewarded with points that can be exchanged for discounts on products, which encourages further sales.
Content moves fast these days and the quality of infographics has grown in response to this. People need knowledge conveyed to them quickly, visually and with effect. Infographics will do that-they’re well dealt with across multiple platforms and well regarded on any device. When it comes to distributing data for the use of increasing brand awareness, infographics are effective tools. Pictures convey messages 60,000 times faster than the text-their effect is fast.
3. Social media contests
Net-savvy companies are using social media to promote their products/services, create customer loyalty and increase brand awareness. Interactions and feedback from clients encourage businesses to see this activity and fine-tune their products and strategies. Some firms arrange competitions and give away prizes via their social media channels to encourage consumers to see their websites more frequently. Compared to TV ads and other costly forms of marketing, social media presence is a cheap and powerful way to improve brand image and quality.
4. PPC advertising
Advertising media, such as Pay-Per-Click (PPC), plays a crucial role in commerce and marketing for businesses. In a lot of instances, for companies that offer a wide range of products and services, its not practical to direct all clients to a complete range of brands or products/services, however, it is more realistic to direct a prospect to one particular brand or product based upon what we know about them. This is where targeted campaigns, together with a powerful landing page can help drive brand awareness and engagement.
5. Promotional products
Promotional merchandise plays a huge role in helping to increase brand awareness. The number of products that can be utilised for your company or brand messaging is massive. However, the key is to ensure that you select the right product. Firstly, does it make sense? A holiday company, for example, may choose a printed beach towel over a pair of socks with their company name on it. The latter, although useful, doesn’t relate to the service the company can provide its customers. Secondly, as just mentioned, the promotional gift should be useful to the recipient, if it’s useful (like the beach towel) a recipient is more likely to hold on to or pass it on to a friend or colleague, therefore extending the reach beyond the initial gift.