Whilst campaigns run all year round, Summer brings a host of colour and freshness, that allows brands to get clever with their marketing activity. During the warmer months, events and shows have a much greater footfall, leaving brands exciting opportunities to expand their reach.
Promotional Products are fantastic at generating brand awareness, and if used contextually they can have a significant impact in sales. For example, we wouldn’t hand out stress balls out at the beach, but we might consider a beach ball like that of Nivea’s which became synonymous with seaside holidays for more than 60 years.
Check out some categories of promotional merchandise before diving into our top ten suggestions for your next summer marketing campaign!
Cooler bags – an incredibly useful item for days down on the beach, cold beers, family picnic etc, with a large canvas for your brand to boot!
Water bottles – incredibly useful, everyone has one and if they don’t they always get passed on. Drinkware has an incredibly shelf life, even way after Summer!
Speakers – Everyone loves tech, a great USB charging speaker will be a talking point, something that will get taken everywhere!
Travel Accessories – from eye masks to bum bags, these are the life saving travel essentials and will be carried onto planes, trains and automobiles. Great for brand awareness.
Our top ten promotional products ideas for summer marketing campaigns
1. Bora solid beach ball
What trip to the seaside is complete without the obligatory beach ball? This two colour inflatable beach ball, when inflated the beach ball has an diameter of 40 cm, giving it a large print area on either the white or coloured panels for maximum logo visibility.
2. Hera sun visor
With a fabric hook and loop fastener, this is perfect for Summer sporting events.
3. Bonbini foldable beach tote and mat
2-in1 foldable beach mat that folds up into a handy tote bag of 60×44 cm. Includes pocket and inflatable pillow. Drop down height handles 28 cm.
4. Cove 500 ml vacuum insulated stainless steel bottle
Vacuum insulated stainless steel bottle with an iconic design. The insulated 18/8 stainless steel keeps drinks hot or cold for several hours. Tested and approved under German Food Safe Legislation (LFGB), and tested for phthalates content according to REACH regulations. Featuring a base that fits in most cup holders, this sleek looking water bottle is a perfect promotional item. Volume capacity is 500 ml. Presented in a recycled cardboard gift box.
5. Sun Ray rainbow sunglasses
Sun Ray retro design sunglasses with an translucent frame with on trend rainbow colouring finishing. Compliant with EN ISO 12312-1 and UV 400, lenses are graded as category 3.
6. Arcana bamboo Bluetooth® speaker
Bamboo Bluetooth® speaker with a 3W output and crystal clear sound. A compact speaker with a built-in 500 mAh battery that allows for up to 3 hours of usage at maximum volume. Bluetooth® 5.0 working range is up to 10 meters. Packaged in a gift box and delivered with an instruction manual (both made of sustainable material). Micro-USB charging cable is included. Since bamboo is a natural product, there may be slight variations in colour and size per item, which may affect the final decoration outcome.
7. H2O Active® Vibe 850 ml flip lid bottle & infuser
Single-walled sport bottle with straight design. Features a spill-proof lid with flip top and a removable infuser which allows you to add your favourite fruit flavour into your beverage. Volume capacity is 850 ml. Mix and match colours to create your perfect bottle. Contact us for additional colour options. Made in the UK. Packed in a home-compostable bag. BPA-free.
8. Colour-pop 280 g/m² cotton tote bag
This 280 g/m² Cotton tote bag features an attractive accent colour panel along the base. In the open main compartment the colour is repeated in the PVC lining making this bag easy to clean and perfect for wet beach or swim wear. Featuring a bottom board for extra strength and 18 cm carry handles.
9. Max plastic dog frisbee
Ideal for summer promotions or pet-related businesses, this promotional frisbee offers a low cost and fun way to get your message across.
10. Classic backpack 18L
Exclusive design backpack with open main compartment with pull-cord closure. Protective flap closes with distressed silver clasped hardware. Open front pocket with pen loop. Fold over side pockets with ‘hook & loop’ closures. Adjustable backpack straps and carry handle. Unique Field & Co.™ vintage branding elements and hardware.